The EDP Rock ‘N Roll Madrid Marathon and ½ (IAAF Silver Label) and the NN Marathon Rotterdam (IAAF Gold Label) benefited significantly from their dedicated Apps, powered by MYLAPS, to reach thousands of athletes and consumers and add significant value to all race stakeholders. The NN Marathon Rotterdam App reached over 73,000 downloads and 3.4 million in app screen views on race day.
The EDP Rock ‘N Roll Madrid Marathon & ½ used the EventApp andSocialShares to increase their sponsorship income by adding value for sponsors. From a commercial point of view the MYLAPS EventManager suite supported the event in acquiring additional revenue streams. David Rumbao, event manager of the EDP Rock ‘n Roll Madrid Maratón & ½: ‘’By using the MYLAPS services we enhanced our engagement with runners and fans of our event. Besides we managed to offer more visibility to sponsors resulting in more efficient sponsorships and more income. With these new services our sponsorship income grew with 5%.”
Tom Hak, responsible for Marketing & Communication, explained why the NN Marathon Rotterdam chose for the MYLAPS EventApp. ‘’For Golazo Sports the EventApp is a vital part of our strategy. It allows us to engage with 73,000 runners and spectators during the event. For the users the app makes it possible to follow the race even better and they know exactly where their friend or family is on the course. In the end we had almost 70,000 active users on race day with over 3.4 million in app screen views. Furthermore the average time spent in the app by users per session was over 22 minutes and our app was the most popular app in the Dutch App Store during the race weekend. Next to the success during race day we see that people keep using the app. Now, several weeks after the event, the app has generated a total of 4.7 million page views as people can replay their race. As the event organizer we are pleased with the outcome and look forward to exceeding the success for 2017.’’
Over 20 events in April 2016 used the MYLAPS EventManager platform to engage with their runners and fans. The MYLAPS EventApp is the most complete all-in-one app in the industry and offers the best experience for participants, followers and sponsors. Since last summer MYLAPS developed more than 70 fully customized apps for events like the Zurich Barcelona Marathon, Louisiana Marathon, Lincoln Marathon and many others.
The EventApp offers:
• Customized design for each event
• Live tracking of participants: follow your favorite runners on a map
• Push notifications
• Personalized training plans
• Race information and points of interest
• Social media integrations
• Maximum visibility and reach for sponsors