14 Apr. 2017

100,000+ downloads for Marathon Rotterdam App

Last weekend all 43,000 runners at the NN Marathon Rotterdam could be followed live with the NN Marathon Rotterdam EventApp powered by MYLAPS. With over 100,000 downloads and an average session time of almost 19 minutes the EventApp was a great success.

‘The EventApp overachieved our expectations’

Tom Hak, Manager Marketing and Communications, was extremely satisfied with their EventApp. ‘Our NN Marathon Rotterdam EventApp overachieved our expectations! LiveTracking was spot on for all our 43,000 participants. The positive feedback from participants, spectators and our sponsors was overwhelming.’

Over 5,7 million screen views!

The EventApp achieved a record breaking number of screen views, a total 5,7 million. Additionally users spent over 18 minutes in the EventApp per session. Resulting in an astonishing accumulated exposure time of 5,504 days!

Follow your favorite runners live!

Relive the NN Marathon Rotterdam and experience the EventApp yourself.

 

Record breaking Selfies 

The Selfie functionality is a great way to enhance the social engagement of your athletes and fans. This is also what the NN Marathon Rotterdam experienced. Over 8,000 Selfies were taken by EventApp users of which 2,200 can be used for marketing purposes. All Selfies can be downloaded by the organisation in our user friendly CMS.

Tom Hak explains, ‘we are really enthusiastic about the Selfie feature and so are our fans! It was great to see them actively being shared on social media to extend the social engagement around the NN Marathon Rotterdam.’.

 

Interested in your own EventApp or want to learn more?

Contact our experience team!

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References

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