25 Sep. 2017

Industry record breaking stats in 1 weekend!

This month, on the 16th and 17th of September, a record breaking 200,000 athletes could be followed live via a white-label MYLAPS service.

Over 15 Events like the ITU World Triathlon Grand Final, Blackmores Sydney Running Festival, IRONMAN 70.3 Atlantic City and Dam tot Damloop all used the EventApp to enhance the experience of their athletes and fans.

Over 2,000 days of exposure time!

All 88,000 Dam tot Damloop participants experienced the full EventManager suite. From Registration, EventApp to Results, all services powered by MYLAPS were completely branded in the look and feel of the event to maximize the brand exposure and boost the sponsor value. Over 2,1 million screen and page views were reached with both the EventApp and Results resulting in an astonishing accumulated exposure time of 2,028 days!

Spectators in love with IRONMAN Atlantic City LiveTracking

For the second year in a row DelMoSports used their MYLAPS Series App for enhancing the experience at the IRONMAN Atlantic City 70.3. Even though IRONMAN events can be followed via a different App spectators and athletes used the DelMoSports App and Rachel Leal of DelMoSports tells you why. “Like always, the DelMoSports App and LiveTracking worked wonderfully well. The feedback we received was that our App was very accurate and able to support multiple races with LiveTracking. The DelMoSports App truly contributed to the spectator experience!”

Major city marathons choose EventApp

On Sunday two large city marathons, Sydney Running Festival and Maratón de las Flores Medellín, used the EventApp to create a real-time shareable experience for athletes and fans. All 56,000 participants could be followed live in the white-label App. Once again Selfies proved to be a valuable feature to activate sponsorships and boost the event/ brand exposure. During this weekend 20,054 Selfies were taken by App users across all events.

 

More information about the EventApp can be found here.

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References

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