Home News MYLAPS Sports Timing renews partnership with Atra
Introduced in 2012, the program includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event.
“MYLAPS is a leader in the industry evidenced by their commitment to develop technology to fit the needs of the changing marketplace,” said Nancy Hobbs, ATRA Executive Director. “Accurate and timely race results along with the element of safety achieved through their runner tracking platform makes MYLAPS the ideal fit for ATRA’s Event Standards Program and we’re delighted to have their team continue their partnership with ATRA.”“We are excited to renew and extend our partnership with ATRA,” says Patrick Macfarlane, Regional VP, Americas. “Our partnership with ATRA offers an additional platform to further understand the specific needs of the trail running community. These valuable insights allow us to design and manufacture world class solutions to improve performance and provide an exceptional trail race experience.”
The American Trail Running Association, ATRA, was formed in mid-1996 as a Colorado not for profit corporation to serve the mountain, ultra & trail (MUT) running community. Their mission is to represent and promote mountain, ultra & trail running. They offer individual, club, race and corporate memberships.
Preferred partners in ATRA’s Event Standards Program include MYLAPS Sports Timing, Ashworth Awards, Race Roster, Marathon Printing, Inc., LP Tent, USA, Motel 6, and Trail Run Project.